IS LOGICAL THINKING THE LOGIC FOR INNOVATION? HIDDEN PATTERN OF INNOVATION AND DISRUPTIVENESS

Many tools and methods exist to foster innovation. Generally they can be distinguished in a set of analytical tools to clarify the situation and tools that inspire the creation of new insights. Based on more than twenty years of research, combined with practical experience of several hundred industrial projects this paper shows that innovativeness in disruptive environment requires a new approach and attitude for actively designing and shaping future strength. A comprehensive analysis of the current context and content of the business model is needed. Nevertheless, when trying to create new future attempts experience and analytical strength restraints the search field to mainly those opportunities that are visible based on current success criterion. A distinguished mind-set that is based on the strength of dialectic thinking can create the required freedom to develop the new insights required. The know-how of creating business models that utilise new KPIs will round up the innomorphosis approach. Our world is too complex to create relevant context without analysing the situation in depth. However: Expert knowledge limits visible solutions to the current foundations and basic rules of the competition basis of today. Within the same process, different thinking-modes are required, to create disruptive views. Many tools and methods exist to foster innovation. Generally, they can be distinguished in a set of analytical tools to clarify the situation and tools that inspire the creation of new insights. Based on more than twenty years of research, combined with practical experience of several hundred industrial projects this paper shows that innovativeness in disruptive environment requires a new approach and attitude for actively designing and shaping future strength. A comprehensive analysis of the current context and content of the business model is needed. Nevertheless, when trying to create new future attempts experience and analytical strength restraints the search field to mainly those opportunities that are visible based on current success criterion. A distinguished mind-set that is based on the strength of dialectic thinking can create the required freedom to develop the new insights required. The know-how of creating business models that utilise new KPIs will round up the innomorphosis approach. Our world is too complex to create relevant context without analysing the situation in depth. However: Expert knowledge limits visible solutions to the current foundations and basic rules of the competition basis of today. Within the same process, different thinking-modes are required, to create disruptive views.