EVALUATION OF INNOVATIVE POTENTIAL OF SMES USING THE FUZZY LOGIC

In a changing business environment customer requirements are increasingly demanding supply and service growth, higher market competition and also technological developments and the globalization of business. The innovative capacity seems to be an ultimate condition for the competitiveness of all types of enterprises. The innovation potential of the company is essentially its internal characteristics. The measurement of innovation potential in SME and describe how to manage the companies' innovation potential for reaching the business goals. To know how to measure innovation potential in SME by different approaches and methods using the artificial intelligence, for instance fuzzy logic can be applicable for innovation potential management. Fuzzy logic is a form of many-valued logic and it deals with reasoning approximate rather than fixed and exact. Because of human language response to questions fuzzy logic is useful for evaluating and transforming words or sentences to numbers for quantitative evaluation of certain human meanings. The paper focuses on a system for assessing the innovation potential of the manufacturing company using fuzzy logic. To meet the objective it is therefore necessary to identify criteria characterizing the sources of business, properly organize them and suggest ways of assessment so that it can be applied method.