THE SIGNIFICANCE OF KNOWLEDGE IN BUSINESS INNOVATION IN SMES IN SOUTH MORAVIA

This article seeks to answer whether or not entrepreneurs find knowledge in innovation management important. Education brings valuable knowledge and knowledge represents an important factor in the field of business. Primary research is based on a questionnaire distributed to businesspersons. This contribution aims to determine whether theoretical knowledge in innovation management is a significant factor to create successful innovations. It attempts to determine whether business practitioners with higher education generate more successful innovation than their colleagues with lower education.