CREATING, FOSTERING, AND SUSTAINING SCHOOL CULTURE IN LATVIA: COMMUNICATION WITH STAKEHOLDERS

The primary purpose of this study was to explore communication process in schools provided by principals and the degree of stakeholders' involvement in the process of development of the desirable school culture. 357 principals, 152 teachers and 78 technical staff members anonymously completed specially developed questionnaires about school culture. It was revealed that the main target groups for principals are teachers, parents, community and pupils. There is still an opportunity to develop better communication with assistant staff members. Communication in schools is still realized in more traditional ways i.e. in oral form of communication with different size of groups and in written form as leaflets distributed in the staff rooms. This study demonstrates that electronic communication was rarely used in a respondent group or at least was not used systematically in the assistant staff group.