Design of portion packaging for wineJournal: Scientific review, Науковий огляд, Научное обозрение (Vol.7, No. 39)
Publication Date: 2017-09-16
Authors : О. Prystupa;
Page : 92-100
Keywords : packaging; portion packaging; innovations; design; graphic design; marketing research;
The article deals with the latest developments in the design of packaging wines that contributes to the further development of the food market segment, which is positioned as «on-the-go». The paper identifies the peculiarities of the modern design of innovation packaging for wine, reveals the tendencies of its development in the world packaging and packaging industry. The specificity of the consumer portion packaging for wine, which is determined by socio-economic and constructive-technological factors, was investigated. It is noted that the standard wrappings and the size of the portions vary considerably in technological, artistic, promotional, socio-economic, and functional aspects.
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