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IMPROVING THE METHODOLOGY FOR ASSESSING THE EFFECTIVENESS OF PROMOTIONAL ACTIVITIES
Journal: Science Journal "NovaInfo" (Vol.3, No. 53)Publication Date: 2016-11-01
Authors : Afanaseva Yuliya Evgenevna; Gorchakova Ekaterina Andreevna;
Page : 125-129
Keywords : PERFECTION; EFFICIENCY MARK; METHODS OF EVALUATION; ADVERTISING ACTIVITY;
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Abstract
This article describes what changes need to be included in the methodology for evaluating the effectiveness of advertising, to facilitate the identification of the causes of the quantitative changes, as well as to improve the accuracy of estimation of advertising.
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