USE BALANCED SCORECARD IN ENTERPRISE MANAGEMENT TOURISM AND RECREATIONAL SERVICES (BY THE EXAMPLE OF SOFTWARE BUSINESS STUDIO 4.1)

Nowadays economic processes have dynamic change which is connected to influence of macro, meso and microeconomic factors. Information technology and intellectual capital applying facilitate negative and stochastic impact overcoming. Previous mechanisms of financial management and investment policy which were base for tangible assets development are not more longer effective ones. Balanced Scorecard maust be the very effective tool for touristic and resort sphere economic entities effectiveness improvement.