Strategies and Customers’ Response in Telecommunication Industry

The Telecommunications industry today is a key enabler of productivity across economies and societies. The Telecom industry is not only a significant contributor towards the economic activities of countries, but also towards the growth of other industries. In recent times, developing nations have witnessed significant transformation within this sector due to the impact it has had on their economies. The booming and emerging economies of India have been impacted the most by the rapid growth of the Telecom industry in the past decade. The aim of this paper is to research the strategies and customer’s response affecting the Telecommunication industry growth, by analyzing data for Indian Telecom industries. Factors such as “Number of Subscribers”, “Technology Innovation” and “Government Regulation and Polices” were found to be the most influential and contributing factors towards the growth of the Telecom industry in India. Analysis based on historical statistics revealed that, there is no direct impact on the industrial revenue from the “number of Subscribers” factor, unlike the “Technology Innovation” factor.