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LOYALTY REGIONAL CLIENTS OF THE CREDIT ORGANIZATION: THE DIRECTION OF INCREASING
Journal: Science Journal "NovaInfo" (Vol.1, No. 56)Publication Date: 2016-12-16
Authors : Rustamov Vadim Khagirovich;
Page : 244-249
Keywords : MULTIBRENDING; CO-BRANDING; LOYALTY PROGRAM; CUSTOMER LOYALTY; CUSTOMER FOCUS;
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Abstract
The article proves the importance of the banking loyalty programs in maintaining the competitiveness of the credit institution at the regional level.
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Last modified: 2017-09-20 17:20:44