PSYCHOLOGICAL ASPECTS IN THE WORK OF THE TRAVEL AGENCY

The travel agency tour operator plays a key role with its strengths and weaknesses. From his ability to work with people for the success of the entire company. So the importance is given to the psychological aspects of human personality. The reputation and quality of rendered services, hospitality, a high level of service and the provision of various services, high social responsibility, are the hallmark of the country and create the image of the country for the entire world community. International level tourism requires significant financial and organizational efforts, new tourist routes and innovative information technologies.