INNOVATIVE APPROACHES TO SOCIO-PSYCHOLOGICAL PROBLEMS

In the present global changes in the economy, politics, everyday life. They involve changes in all aspects of human consciousness. Relationship of personality to the novelty, innovation influences the realization of new and awakens the person to participate in its implementation. Psychology plays an important role in exploring, explaining and managing the various innovative innovations. The article describes the main approaches to the study of social psychology of innovation. Detailed concepts such as innovation, innovations and their classification. In conclusion the role of categories of time in social systems. It is concluded that social education, personal characteristics, the responsibility of the individual should be studied independently, and in the context of the study of social psychology of innovation.