USE EMPOREIO IN ADVERTISING (ON THE MATERIALS OF ANALYSIS OF THE NAMES OF THE SHOPS IN THE CITY OF ISHIM)

In article the analysis of features of use emporeio in advertising. The focus of the study was through on their city of Tyumen region. Sources of material was the phone book, the texts of advertisements published in print media, directly to the survey. As a result, the author draws conclusions, highlighting the main features of the use emporeio in advertising.