METHODS OF MARKETING MANAGEMENT AT THE ENTERPRISES OF HOSPITALITY
Journal: Science Journal "NovaInfo" (Vol.2, No. 60)Publication Date: 2017-02-28
Authors : Matyunina Marina Viktorovna;
Page : 240-244
Keywords : FAVORABLE IMAGE; ENTERPRISE HOSTING; MARKETING MANAGEMENT;
Abstract
Due to the increasing competition in the market of tourist services, the role of professional management in marketing to attract the maximum possible number of potential customers, as well as a high level of service, where the great responsibility falls squarely on himself personnel providing these services, since it is the staff create a favorable atmosphere the company that have a positive impact on consumers
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Last modified: 2017-09-20 17:36:49