INFORMATION AND COMMUNICATION TECHNOLOGIES - THE MAIN LEVER OF THE EFFECTIVE FUNCTIONING OF TOURISTIC ENTERPRISE

The article considers historical aspects of the development of information technologies and their classification. The transition of information technologies to information and communication technologies, and the reasons for this transition is studied. Examples are given of the use of information and communication programs in the field of tourism. Based on the consideration of the communication complex in tourism, a conclusion was made about the importance of advertising as a leading element for tourism in the information and communication field.