INNOVATIVE METHODS TO REDUCE RISKS: PSYCHOLOGICAL ASPECTS

The article is devoted to the topical subject of modern society-innovative methods of reducing risks and methods of limiting risk. The article deals with issues of risk management and reduction. The article reflect that one of the main directions of the combat risks are psychological readiness and risk-limiting techniques, related to the development of systems for the prevention of danger or decrease the negative consequences of the occurrence of undesirable events. It is concluded that the same risk people psychologically more strive to preserve their progress financial level than to its increase.