NEW BANKING PRODUCTS: TYPES, TECHNOLOGY OF CREATION, CAPABLE OF IMPLEMENTATION

The article reveals the relevance of the problematic of introducing new banking products for improving the quality of services and the competitiveness of banks. The key risks and problems of introduction of innovative banking products were highlighted on the example of the 2008 financial crisis. An overview of a short list of new technologies and directions of banking business for customers in the consumer and private sectors is given. On their basis, the results were summed up with conclusions about the consequences of the innovation activity of Russian banks.