THE ROLE OF ADVERTISING IN BUSINESS
Journal: Science Journal "NovaInfo" (Vol.2, No. 63)Publication Date: 2017-04-16
Authors : Zhenin Nikita Igorevich; Savenkov Aleksandr Fedorovich; Tyaptin Sergey Andreevich;
Page : 224-228
Keywords : ADVERTISING; BUSINESS;
Abstract
Deciding on entrepreneurial activities, a businessman should clearly imagine: how much advertising is necessary to him now and will it be necessary in the future? Or he can afford to do without advertising, without high costs for it? To answer the questions posed, first of all, it is necessary to know what role advertising plays in business and what are the prospects for its development in a market economy.
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