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EVENT MARKETING IN THE PROMOTION OF COMPANIES, CITIES AND COUNTRIES
Journal: Science Journal "NovaInfo" (Vol.1, No. 65)Publication Date: 2017-05-16
Authors : Poletskaya Kseniya Petrovna;
Page : 132-136
Keywords : EVENT TOURISM; EVENT MARKETING; BRANDING; ATTRACTIVENESS OF TERRITORIES;
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Abstract
The Article is devoted to disclosing the essence of event marketing and its main components. The article noted the features of the tools event-marketing to different entities: from companies to countries. Also identified application features event-marketing various stakeholders, discussed the practice of application of event marketing in the world and in Russia.
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Last modified: 2017-09-20 17:48:20