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THE GENRE OF THE BUSINESS LETTER IN THE CONTEXT OF THE ORGANIZATIONAL CULTURE OF THE UNIVERSITY
Journal: Science Journal "NovaInfo" (Vol.1, No. 65)Publication Date: 2017-05-16
Authors : Bezgodov Dmitriy Nikolaevich; Belyaeva Oksana Igorevna;
Page : 328-335
Keywords : COMMUNICATION; IMAGERY AND NEWS GENRE; BUSINESS LETTER; PR-TEXT; ORGANIZATIONAL CULTURE OF THE UNIVERSITY; STYLE; INDIVIDUALIZATION; STANDARDIZATION;
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Abstract
The function of the business letter in the context of external communications of the organization. Analyzes the requirement of an effective balance between the tendencies of individualization and standardization, the characteristic of the business letter. The functions and stylistic features of the main structural components of a business letter on the material of letters to the rector of Ukhta state technical University.
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Last modified: 2017-09-20 17:48:20