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EVALUATION OF THE ACTIVITIES AND LOYALTY PROGRAMS OF J&S
Journal: Science Journal "NovaInfo" (Vol.1, No. 65)Publication Date: 2017-05-16
Authors : Chugaeva Irina Vladimirovna;
Page : 177-198
Keywords : COMPETITIVE ENVIRONMENT; LOYALTY PROGRAM; CUSTOMER LOYALTY;
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Abstract
The article contains an analysis of the activities, competitive environment and the current loyalty program of J & S. The method of increasing customer loyalty is suggested.
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Last modified: 2017-09-20 17:48:20