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INVESTIGATION OF MARKETING TOOLS IN ANTI-CRISIS MANAGEMENT OF THE ENTERPRISE
Journal: Science Journal "NovaInfo" (Vol.1, No. 67)Publication Date: 2017-06-16
Authors : Dergacheva Diana Olegovna;
Page : 176-181
Keywords : MARKETING; CRISIS; ANTI-CRISIS MARKETING; ANTI-CRISIS MARKETING STRATEGY;
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Abstract
The article analyzes the conditions of the crisis, the differences between traditional management and anti-crisis. Also the essence of anti-crisis marketing, its tasks and necessity.
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Last modified: 2017-09-20 17:49:34