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METHODICAL APPROACHES TO ASSESSING THE COMPETITIVENESS OF GOODS, ORGANIZATIONS AND INDUSTRIES

Journal: Science Journal "NovaInfo" (Vol.2, No. 67)

Publication Date:

Authors : ; ;

Page : 166-171

Keywords : STRATEGIC ANALYSIS; ECONOMICS; COMPETITIVENESS; MARKETING ENVIRONMENT; ORGANIZATION; CONSUMER; PRODUCT; RESOURCES; MARKET;

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Abstract

In this article you can find methodical approaches to assessing the competitiveness of products, organizations and industries. There are also studied microenvironment and macroenvironment of the firm, complex methods of strategic analysis.

Last modified: 2017-09-20 17:49:56