POLYFACTORIAL APPROACH TO THE STUDY OF "TOURIST DESTINATION"

The article deals with the content aspects of the tourist destination as a marketing strategy tool and conducted a content analysis of the definitions of this concept that made it pos- sible to systematize various content aspects of the tourist destination and give a polyfactorial characteristic of its basic elements (territorial, market, economic, managerial, emotional, cogni- tive, social, logistical) to substantiate the polyfactorial nature of research in this category