Effective Use of Negative Gossip, a Tool of Hidden Marketing: Irkutsk Restaurant

Journal: Business Education in the Knowledge Economy (Vol.1, No. 1)

Publication Date: 2015-06-01

Authors : Britok Sergei; Shershitski Alexander;

Page : 7-9

Keywords : hidden marketing; methods/tools of hidden marketing; rumorlogy; positive/negative rumor; state & private business partnership; Irkutsk Agency of Heritage Development;

Source : Download Find it from : Google Scholar

Abstract

The city of Irkutsk has a wide variety of restaurants with an increasing number of new ones. Prior to its opening, one of them gave rise to a lot of brouhaha. With an application of factual statistics, the article deals with effectiveness and impact of negative rumor as a tool of hidden marketing.

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Effective Use of Negative Gossip, a Tool of Hidden Marketing: Irkutsk Restaurant

Abstract

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