Knowledge Management for Enhanced Competitiveness

Journal: Business Education in the Knowledge Economy (Vol.1, No. 1)

Publication Date: 2015-06-01

Authors : Denissova Elizaveta; Chizhov Nikolai;

Page : 37-38

Keywords : knowledge management; competitiveness; enhanced competitiveness;

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The article deals with effective knowledge management in contemporary marketing – enhanced business effectiveness and competitive advantage.