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Importance of Social Networks for Viral Marketing

Journal: Business Education in the Knowledge Economy (Vol.1, No. 1)

Publication Date:

Authors : ;

Page : 104-106

Keywords : viral marketing; social networks; video ads;

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Abstract

Viral advertising is gaining popularity today. Its major peculiarity is that the information receiver transmits it to one or more others, and it spreads around in geometrical progression. However, the fact is that to make advertisement work, it is important to post it where it should belong. The article dwells on using social networks as the major site for viral marketing.

Last modified: 2017-10-06 11:32:30