TRENDS AND CHALLENGES OF POULTRY INDUSTRY

Poultry farming is the natural practice of raising turkeys, chickens, ducks, or geese. The birds are raised for domestic or commercial use, for meat, eggs, and feathers. Chickens, ducks, geese, turkeys, ostriches and emus are main types of poultry farms. This paper encounters the problems of poultry formers and their opinions on various issues relating to production and marketing of poultry products. Based on available imperial evidence, the paper includes that it is production and marketing level to continue to promote poultry to contribute towards poultry farm owners and livelihood support but concerted efforts must be made to find organizational solutions to minimize public health risks and government provide appropriate extension support on issues like disease prevention, predation, improving hatchability, etc,. Unfortunately most government extension programs in the developing countries are not addressing the needs of poor advice to poultry farmers. Poultry is one of the fastest growing fragments of the agricultural sector in India. The reasons behind the fast growth of the segment are growth in income level of the people, a growing urban population and falling real poultry prices. On the other hand increased investments in breeding, hatching, processing has also contributed significantly towards the growth of the industry. Total egg production in India in 2005 was 46 billion. The six southern states - Andhra Pradesh, Talangana, TamilNadu, Maharashtra, Karnataka and Punjab are the major producing centers.