Studying The Effect Of Brands And Internet WOM Advertisement On Customer Purchase
Journal: International Journal of Scientific & Technology Research (Vol.6, No. 7)Publication Date: 2017-07-15
Authors : Ali Sedighimanesh; Mohammad Sedighimanesh; Neda Ashghaei;
Page : 179-186
Keywords : Customer; Brand image; Internet WOM advertisement; Customer purchase.;
Abstract
Objectives e-commerce can be represented as any online trade and commerce via the Internet. MethodsAnalysis It should be noted that online purchase is not based on the actual experience of purchasing goods but is based on aspects such as image the qualitative information and publicizing of the product. Customers should be searched on the Internet randomly to evaluate the product and also reduce the risk of buying. So customers obtain product information before making a purchase and then perform the evaluation and diagnosis of products Findings The survey was conducted according to studying the model using a questionnaire which collected data analysis has been made in SPSS software. Improvements The results of this study show that the brand image and internet word of mouth advertisement and moderating variables price reductions customer trust mode and has a tremendous impact on customer purchase intention.
Other Latest Articles
- The Impact Of Self-Service Technology On Customer Satisfaction Of Online Stores
- Ecotoxicological Risk Assessment Of Heavy Metals From Leachate Of The Wild Landfill Of El Hajeb City Morocco
- Computer Aided Design Of Conventional Activated Sludge Treatment Plant
- A Discussion On A Physical Model Of Ball Lightning And UFO
- Study Of The Mechanical Behavior Of Textile Protective Materials
Last modified: 2017-10-22 19:56:12