REVENUE MANAGEMENT PRACTICES: A RESEARCH TO HOTEL BUSINESS IN ANKARA

Businesses are entered to seek new strategies to survive in the globalized world and in order to sustain an effective working life. It can be usefull for hotel management to use revenue management for adapt to environment and competetion. In this study revenue management system are discussed accordance with the new developments hotel revenue management system of strategic importance for the company. Arae of apllication were selected 4 and 5 stars hotels in Ankara. It has been revealed application form in hotel revenue management system and benefits of hotel business performance by conducted research. Hotel business using revenue management applicationin crease the quality of service and rate of profits increased. In the revenue management system, history demand determination by examing historical data and ensuring of future demand management would benefit the hotel business. Inadditional, hotel managements adjust their capacities according to customers egmantation.