ORGANIZING OF COLLECTIVE PURCHASING ONLINE: ADVANTAGES AND DISADVANTAGES

Today Internet-services of collective purchasing are gaining popularity in the world. Some marketers call them one of the most popular areas of e-commerce [1]. Collective purchasing in the network is a new direction in Internet marketing, providing an increase of the client base through the provision of large discounts (sometimes up to 90%) to the minimum number of customers who make a purchase at a time. The article analyzes the advantages and disadvantages of organizing collective purchases online.