Ways of attracting customers in the commercial banks
Journal: Collection of Scientific Works of Kirovohrad National Technical University. Economic Sciences (Vol.23, No. 1)Publication Date: 2013-05-14
Authors : V.P. Kravchenko A.O. Mogiley;
Page : 218-223
Keywords : deposit; credit; credit policy; commercial banks; competition; resources; management methods; tools deposit policy; penalties;
Abstract
The article considers the deposit policy. The use of banks of price and non-price methods of attraction of free money resources. Proposes to introduce a tool - «deposit with interest payment in advance» and the direction of reducing the risk of early termination of the deposit agreement.
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