STIMULATION OF SALES IN THE SYSTEM OF COMMUNICATION POLICY OF ENTERPRISES OF SOCIO-CULTURAL SERVICE

This article highlights the essence and content of the communication policy of the enterprises of socio-cultural service. It is noted factor close ties interpretations of the term "communication policy" in the works of Russian and foreign authors. The role and basic methods of sales promotion in the communication policy of the enterprises of socio-cultural service as effective and relevant at the present time the instrument of product promotion in connection with the trend of change requests and expect consumers.