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Features and classification of marketing campaign
Journal: Business Education in the Knowledge Economy (Vol.3, No. 3)Publication Date: 2017-11-01
Authors : Vetrova Iuliia; Kupchinskaia Iuliia;
Page : 25-27
Keywords : marketing; action; material campaign; active campaign; natural campaign; marketing offers;
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Abstract
Today, marketing campaign is an important and necessary tool in the struggle for a competitive advantage in today''s market. That is why it is important to know the basics of creating and promoting an effective marketing campaign.
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Last modified: 2017-11-12 23:48:51