KASHMIR’S THREATENED HERITAGE: STUDY OF BIJBEHARA TOWN

Kashmir in general and district Anantnag in particular espies a sui-generic pulpit in whole India. Because of the axiomatic truth the region (Anantnag) has been a source of attraction for expeditionists, writers, bards, saints and scholars. Valley of Kashmir instead of its natural treasure is vastly embedded with the scintillated and sheering aforementioned heritage monumental sites that succor to cater the tourists from all nooks and corners of the globe. Heritage destinations are espying master attention to one of the growing niche market segments in the travel industry today. Over the years the popularity of heritage tourism has grown with travelers and with those developing new tourism attractions. Consequently, the present research paper has been devoted to highlight the quintessence and uniqueness of monumental heritage of the study area – Bijbehara (Anantnag). This research paper is mainly based on the secondary data to draw attention towards this potential tourist area. The heritage presentation must acquire a major thematic emphasis in the present position and future prospects of tourism in Bijbehara-(Anantnag) as well as whole state of Jammu and Kashmir. Henceforth, the suggestions provided are programme and strategic oriented with special reference to the study area Jammu and Kashmir.