PLOTS AND THAI CULTURAL CONTENTS FOR ASEAN TELEVISION DRAMA

The purposes of this research were to study the exposure to television drama, the need of television drama plots and cultural contents in the television drama of ASEAN people. Also, to find out the patterns of exposure to television drama, the need of television drama plots and the need of cultural contents in the television drama of ASEAN people. The sample group was a group of 4,110 people and over from varied professions. The survey was conducted in 2017 using a questionnaire through the internet and local people. The result found that the exposure to television drama in ASEAN consists of 2 patterns: 1). The countries where the exposure to television drama is moderate to very high-level directions which include Thailand, Brunei, Philippines, Malaysia, Vietnam, Singapore, and Singapore. Indonesia and 2) the countries where the exposure to television drama is moderate to very low-level directions which include Cambodia and Laos. The pattern of exposure of plots of TV drama among people in ASEAN countries can be seen in 2 patterns: 1) countries with various plot exposure2) countries that have exposure to plots in a particular manner. Also, the pattern of the need of cultural contents in the television drama of ASEAN people can be seen in 2 patterns: 1) the need of cultural contents in the television drama of ASEAN in a variety of ways such as Thailand, Brunei, Philippines, Vietnam, and Indonesia. 2). the need of cultural contents in the television drama of ASEAN in a particular way such as Cambodia, Malaysia, Myanmar, Laos, and Singapore