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Social media as a new channel for company communication on the example of clothing company
Journal: Marketing and Management of Innovations (Vol.5, No. 1)Publication Date: 2014-03-01
Authors : A. Widawska-Stanisz;
Page : 92-97
Keywords : social media; mix promotion; marketing; purchaser; communicaton;
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Abstract
The evolution of marketing orientations, issues of company and market communication are submitted in the article. The role of social media and its using by companies and their customers are pointed. The author of this article has presented the results of the research conducted with young citizens of SilesiaVoivodeship.
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Last modified: 2014-03-31 14:54:28