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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.5, No.1

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2014-03-01

  1. Journal site as the tool of knowledge marketing

    Authors: S.M. Illiashenko;

  2. The research and development prospects of the Ukrainian tourist brand

    Authors: A.S. Teletov; V.V. Zarubinа; O.E. Timashova;

  3. The development of internet advertisement in Poland throughout recent years

    Authors: A. Kisiołek;

  4. Expediency substantiation of company’s product policy changes for ensuring the competitiveness of automobile enterprises products

    Authors: O.V. Yurynets; O.Ya. Tomiuk;

  5. The theoretical basis for using the strategy of import substitution at industrial enterprises

    Authors: T.V. Kysil;

  6. Theoretical aspects of competitiveness of the industry of mineral water

    Authors: E.M. Azarian; D.S. Faivishenko;

  7. Financial planning as a key criterion for the effectiveness of segmentation and positioning of fast food

    Authors: A.A. Shubin; T.L. Mitiaeva;

  8. Social media as a new channel for company communication on the example of clothing company

    Authors: A. Widawska-Stanisz;

  9. Contemporary understanding of the intermediary services

    Authors: O.O. Dyma;

  10. Stakeholder’s expectations and objectives of the sport club in the context of marketing activities

    Authors: S. Kowalski;

  11. Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association

    Authors: I. Sowier-Kasprzyk;

  12. Marketing research of medical services quality

    Authors: B.T. Alkaravani;

  13. Complex scheme of company image management on the stages of its life cycle

    Authors: A.V. Kolodka;

  14. Improving of the integral evaluation methods of retail trade enterprises competitiveness

    Authors: N.V. Mahas;

  15. The formation of energy supplying companies’ electricity customers’ relationship value

    Authors: P.H. Pererva; T.V. Omelianenko;

  16. The results of the simulation process management

    Authors: E.B. Mazurin; I.I. Lapushkin; A.L. Lazarev;

  17. Crowdfunding as an innovative tool for financing projects of social and economic development

    Authors: Yu.M. Petrushenko; O.V. Dudkin;

  18. Development of personnel motivation models as a key component of innovative activity management

    Authors: D.O. Krykunenko;

  19. Selection of marketing channels for the distribution of industrial enterprises’ innovative products

    Authors: L.O. Syhyda;

  20. Managing of economic potential of the enterprise at different stages of its life cycle

    Authors: O.I. Maslak; O.O. Bezruchko;

  21. Economic and social pre-conditions for marketization of domestic non-profit sphere

    Authors: T.M. Borysova;

  22. Economic growth factors system: theoretical and methodological aspect

    Authors: H.Ya. Hlukha;

  23. The role of marketing researches in machine-building enterprise management

    Authors: V.M. Nianko;

  24. The granger causality analysis of energy consumption and economic growth

    Authors: T.S. Szép;

  25. Social infrastructure of industrial enterprise and its role in the system of employee motivation

    Authors: N.Ye. Letunovska;

  26. Analysis of financial potential of engineering enterprises the example of JSC ?TEMP?

    Authors: L.S. Stasiuk;

  27. Modern trends in the implementation of ?green? logistics

    Authors: N.O. Marhita; U.Z. Bilonizhka;

  28. Comparative analysis of regions of Ukraine by the level of emissions from auto transport

    Authors: N.M. Chinkuliak; I.V. Marov;

  29. The optimization approach to regional environmental security

    Authors: N.V. Kameneva;