AN ANALYTICAL STUDY OF INDIAN MONEY MARKETS AND EXAMINING THE IMPACT OF INFLATIONJournal: Journal of Management (Vol.1, No. 1)
Publication Date: 2013-12-30
Authors : VINIT DANI; VANISHREE PABALKAR;
Page : 61-67
Keywords : iOS; VAS; Mobile apps; Customer; Technologies;
Mobile devices have rapidly become an important source for procuring information through Internet. This is evident in all age groups. In a world, brimming with the latest technologies and smart phones, which are equipped with smart apps that are either in built or can be downloaded, which is subsequently giving rise to ubiquitous opportunities for the gaming apps on the smart phones. Transactions on the mobile through Internet have become part of daily life. The various apps enable one to carry out many transactions through the mobile and therefore more customers are now willing to pay a premium price for the services related to apps and games. One of the key drivers for this tremendous growth is the improvements in the network quality, wide coverage and reasonable tariffs. Therefore the customer's experience with the service provider has been ranging from good to better which further propels the customer to prescribe for Value added services (VAS), and other apps.As per a report of Juniper research, November 2011, revenues from mobile entertainment content and services are expected to increase by 15% in 2011 from $33.2 billion. Out of this, mobile gaming has garnered around $800 million of the revenue. There is a huge surge among the customers who intend to download and buy games on various devices including iOS devices, and smartphones.
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