PROSPECT OF TRADITIONAL CRAFT IN PRESENT ECONOMY: A STUDY OF EARTHEN DOLL OF KRISHNAGAR, WEST BENGAL

Art and culture are inseparable limbs of civilization. It represents the practice, religious beliefs, and indicates spiritual upliftment and represents societal system of that period. Clay pottery is an ancient craft in India. The art of Clay Pottery grew along with the Civilization. Thus, the history of clay pottery is as old as the history of human civilization. Pottery has a unique tempting appeal. Its association with religion and usage in religious ceremonies has given a deeper significance and a wider dimension. . In this fast changing and unstable market situation, when we concentrate deeply on market demand, we sometime became ignorant about our native product of significant potentiality. A little more nourishment can give that product a neck to neck competition with contemporary goods. In addition to that we have the age old historical heritage with this product, as earthen dolls in West Bengal. Earthen Doll is not only enriched with age old tradition, but also singular in its symbolic representation.