CONSUMER AWARENESS TOWARDS GREEN PRODUCTS

Consumer's awareness about green products is important in guiding the green consumer purchasing behavior. The study brings out green product awareness among the consumers in Kanyakumari District. The main objective of this study is to know the consumer awareness about green products. The data was collected from 123 respondents. Secondary data was collected from the available literature sources. The core idea of green marketing is to create awareness among people on the environmental issues and how consumers would be helping the environment if they switch over to green products. Thus green marketing aims to provide more information to people and also gives consumers more choices to switch over to green lifestyle.