INVESTIGATION OF MARKETING TOOLS IN ANTI-CRISIS MANAGEMENT OF THE ENTERPRISE

Journal: Science Journal "NovaInfo" (Vol.1, No. 76)

Publication Date: 2017-12-29

Authors : Skuba Diana Olegovna;

Page : 112-116

Keywords : MARKETING TOOLS; MARKETING; CRISIS MANAGEMENT; MARKET; COMPETITIVENESS;

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The article deals with marketing tools used in managing the crisis, and examines its stages, their characteristic activities.