Competitiveness Analysis of Indonesia Tuna Export

Tuna is a main export commodity of the fisheries sector with the average proportion of 15.31% of the total production. Indonesian tunas exported in the form of fresh, frozen, and preserved tunas with Japan and the USA as traditional markets. Through the Strategic Plan 2010-2014, Rep. of Korea has been set to be one of the prospective markets. The changes in the global order has not been only providing opportunities but on the other hand increasing the competition, so the competitiveness of products had become the key factor to win the competition. The research use the time series data of world's import export tunas in 1982-2012 with the main source UNComtrade and Ministry of Maritime Affairs and Fisheries of Indonesia. Data were analyzed to measure Market Share (MS), Revealed Symmetric Comparative Advantage (RSCA), Trade Specialist Ratio (TSR), and Constant Market Share Analysis (CMSA). The results showed that: (1) Indonesia Tunas has a highly competitiveness in world market and the competitiveness of fresh tunas is higher than frozen and preserved tunas, (2) Indonesia is the world's major exporter of fresh tunas, (3) Indonesian tunas have high competitiveness In the Japanese market, the USA, and Rep. of Korea, with the rate of growth go to maturity, and (4) competitiveness of Indonesian tuna is caused by the effect of specific competitiveness.