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MEANS OF FOREGROUNDING OF TAGLINES FOR ENGLISH FICTIONAL FILMS
Journal: PHILOLOGY (Vol.1, No. 12)Publication Date: 2017-11-13
Authors : Kostash L.L. Lichii E.N.;
Page : 18-21
Keywords : tagline; linguistic foregrounding; deviation; parallelism.;
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Abstract
This article deals with the issue of tagline's role in the advertising campaign of English fictional films and to the means of the foregrounding of the taglines, which are linguistic deviations and parallelism on every linguistic level.
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Last modified: 2018-02-02 15:35:17