USING DEMATEL-ANP INTEGRATED APPROACH TO DECIDE FOR THE PRODUCTION STRATEGY OF A PRODUCTION LINE

Production planning includes push, pull and hybrid production systems that production firms determine their production strategies according to many variables before starting production. The administration of this process requires experience and time. The intensity of rivalry makes this kind of decision processes important because no firm has the luxury to waste time and to make a wrong decision. In order to solve this problem, the research proposes to use integrated decision-making trial and evaluation laboratory (DEMATEL) and analytic network process (ANP) together which are methods of multi-criteria decision-making models. The process used to establish which options are the most acceptable for operations managers demonstrates how applicable it is by using the generated model in the automotive industry.