PHILOSOPHICAL AND CULTURAL ASPECTS OF SOUND AND IMAGE ONTICS IN THE DIGITAL ART CONTEXT

The article is dedicated to philosophical and cultural aspects of sound and image ontics in the digital art context. The current situation of cultural genesis is characterized by the transition from the domination of analog technology to the domination of digital technology, and it is represented in crisis of traditional typology of arts and in revision of sound and visual image ontics as crucial elements of social-cultural reality. Sounds and images constitute the autonomous databases and flows, manifest simulation, seriality and fragmentation as their basic features.