THE FORMATION OF ADVERTISING ACTIVITY ON THE MARKET OF TOURISM SERVICES UNDER THE CONDITIONS OF GLOBAL ECONOMY

The authors of the article define functions of advertising in tourism and effectiveness of implementation of advertising activity at tourism enterprises. Specific features are allocated which related to formation of the tourist product and the main elements necessary for the implementation of the high-quality tourism product on the world market. The factors trends and the constituents that determine the role of tourism in modern society under the conditions global economy were investigated. The results of research in the article can be used by as a source of information for the formation of advertising activity on the market of tourism services.