JINGLE: THE SOUNDING SYMBOL

The article considers the role of jingles in the industrial era, from the occurrence of the regular radio broadcasting, sound films and television up of modern video games, audio and video podcasts, online broadcasts, and mobile communications. Jingles are researched from the point of view of the theory of symbols: the forward motion is detected in the process of development of jingles from the social symbols (radio callsigns) to the individual signs-images (ringtones). The role of technical progress in the formation of jingles as important cultural audio elements of modern digital civilization.