DETERMINATION OF THE IMPACT FACTORS ON THE COMPETITIVENESS OF ENTERPRISES

In the article the analysis of scientific development on the competitiveness was made and it was founded that the conceptual-categorical apparatus in relation to the factors that influencing on the competitiveness of enterprises still not completely formed. It is established that the competitiveness of enterprises was formed under the influence of a large number of different origin factors, each of which can have a positive or negative impact, and can act fickle and with varying degrees of influence in particular time intervals. It is established that the factors contributes to the transformation of possibilities into actualities. They can influence the direction of improving the competitiveness of enterprises and downward, as well as determine the means and methods of competitiveness reserves use. However, the researchers are determining that the first level of factors is the part of market owned by the company. The second level of this competitiveness hierarchy includes the following factors as an ability of the enterprise to development, production and sales of its capacities. The third level of the competitiveness hierarchy includes the market-food enterprise strategy, which is embodied in the strategy of competition, aimed at improving or maintaining the market position of the enterprise. The fourth level of the competitiveness hierarchy includes an ability of top management to make such decisions in order to take it in practice. The fifth level includes the factor of the company performance in the previous period, among which the most important as a source of resources is the profit, as if the profit is greater, the competitiveness is higher and vice versa. It is proved that despite the many signs of the classification and the number of existing multi-level hierarchy of competitiveness factors of the enterprise, the most important for the diagnosis and evaluation of enterprise competitiveness is the division between the factors of external and internal environment of the enterprise.