INVESTMENT SUPPORT INNOVATIVE INDUSTRIAL ENTERPRISES

European integration as a key foreign policy priority of Ukraine determines the need for more careful study paradigm, goals and strategic plans for economic and social development of European society, taking into account the experience, with all its achievements and losses have become target development strategy for Ukraine in the near future. The priorities of socio-economic development of European society in the near future, as defined in the EU strategy "Europe-2020" aimed at intelligent growth, based on investments in education, research and innovation; sustainable growth as the economy based on sustainability, efficient and economical use of natural resources; inclusive growth aims to reduce poverty, ensuring maximum performance of employment; based on the principles of social inclusion, indicate that the most important role in the strategy assigned to social issues, which are considered as factors and aims of economic growth [11]. In the conditions of the transformation processes in Ukraine's economy, important place belongs to efficient investment activity of enterprises, regions and the state. At the micro level its effectiveness primarily depends on the formation of a rational investment strategy of the company and its financial capabilities. Modern trends in economic development indicate the need of transition to an innovative economic model, which requires significant investments. That's why investments are means of resource innovation support. Increased activity of innovation acting among domestic enterprises is one of the main prerequisites for stability and sustainable economic development. Activation of innovation activity among enterprises in conditions of market economy is associated, primarily, with finding sources and forms of investment, which should ensure a balance between innovation expenditure and income. Providing dynamic development of industrial enterprises in Ukraine, strengthening of their competitive positions in the domestic and foreign markets requires a significant increase of investment aimed at implementation of innovations, conducting of technical and technological renewal of production. Economical growth in Ukraine is not accompanied with updating the industry on the basis of innovation, which proves the ineffectiveness realization of the investment potential of the country. This creates high risks for stable economic growth of the domestic economy, strengthen of its competitiveness. Therefore, priority tasks in investment and innovative activity of industrial enterprises are search and effective use of investment resources for leading the scientific and technical ideas and developments to specific products and technologies, which have demand on the market. The article discusses the theoretical basis and features of investment support of innovation activity among industrial enterprises. Internal and external sources of investment resources among enterprises of industry were analyzed and generalized. Measures to improve certain areas of financing innovation activity among industrial enterprises were proposed, the current state of innovation development of industrial enterprises of Ukraine was investigated and the directions of increasing of their innovation activity were determined.