FINANCIAL MANAGEMENT: INNOVATIVE ACTIVITY OF INDUSTRIAL ENTERPRISES

Effective innovation policy (strategy) of a business entity is formed as system-oriented management software based on a problemoriented approach. The general objective of innovation is to provide specific opportunities of an economic entity in the long-term period with a maximum detection of internal capacity. Internal capacity is not only the willingness to meet market requirements in perspective (production consumers), changing economic conditions in the resource markets, state fiscal policy, but also the internal technical and economic potential and management.